Why Resources Aren’t As Bad As You Think

How to Compete and Beat the Heat of Giant Competitors

It is intimidating for a starting entrepreneur to compete with multi-million or multi-billion companies and corporations likened to the story of David and Goliath. Surely, large companies or giant corporations have big resources but they also have huge bureaucracy, so they are a lot slower, especially when it comes to customer service. It is important to differentiate yourself from bigger or giant companies and corporations by instilling a culture of fast paced customer service through prompt answering of calls and emails, delivering of samples within days or weeks instead of months, and training a team of phenomenal customer service and technical service personnel who are empowered to make smart or wise decisions on the spot.

If you are hearing “no” all the time, do not lose heart, be brave and look for potential clients, and when you found them, take care of them because many large companies take their clients for granted. Once you got the smallest opportunity, handle it well with your great performance. Of course, it is obvious that you are a small business, but you don’t need to act like one, you can create your own strategies, be resourceful, unique, and innovative and eventually succeed, even though your competitors invest millions on research and development. Be smart, exude confidence, execute and believe in the power of self-fulfilling prophecy backed up with hard work, research, and gaining of proper skills and right attitude. There are a lot of companies or corporations having outdated services and off-the-shelf products that customers begging to be modified, but business owners are seemed to be tone-deaf and they may not actually know how to listen to what their clients want. This is your opportunity to do otherwise and show consumers that you are willing to take care of them by availing your products and services and that something new or small should not be a basis for turning you off. It is important to listen to what your customers say, and take into consideration their suggestions and opinions.

Offer personalized service not just to your customers but also to your employees because surely you have the best of all the small business 401k plans, but you need to offer your employees hold a responsibility, create a difference, and feel like a person, not just a number. Do not be bullied by larger companies when they put up their business beside yours because you can concentrate on your own without cutting down your price, as long as you have quality products and services.